Surreal Media Lab
Beyond the box together within.

Project info

We were fortunate enough to have time available to donate, and design the logo for the Omaha Association of Black Professional Firefighters at no cost, as our way of showing our appreciation of their duty and heroism.

Reflecting on their noble cause and purpose, we focused on the deeper meanings of the design,  and thought a lot about what should be in this logo. Being much more then just having an angry animal, sports-like logo.

• THE BATTLE PANTHER , with fire in it’s eyes to spot the danger of fire in the city.

• THE NOTCHES in the panther’s ear to signify the fight and the lives lost of both firefighters and families.

BLACK is for strength, courage and endurance.

RED is for the protection, safety, and urgency.

GOLD is for the tried and true brotherhood and unity of the firefighters of the 14th.

It was an honor to be asked to do this, and it was an honor to work with the brave men and women of the 14th.